Our events focus on staying closely connected to a cause that’s in line with their mission, so a sponsorship just makes sense. For example, (if you put on a successful art festival, it would make sense for some larger art and cultural organizations to sponsor your event. It makes them feel good to invest in something that’s so closely aligned with what they do.)So we make sure to add more than just profits on the table.
Sponsors choose to invest in our event for increased or unique brand exposure. If their name and logo are associated with a particular part of our event that’s highly visible to our attendees, then that sponsorship acts as another advertising touch point. It helps them stay top-of-mind with potential consumers, especially over their competitors.
Our event’s attendee demographic information lines up enough with our sponsor’s target audience, then there’s a pretty high chance that our event could be a good way for them to acquire new customers. These kinds of sponsorships are a no-brainer, because the return on investment is obvious.